If you are a business plan writer planning how to start a new business, you have to make some assumptions. For those assumptions to have some credibility, you should be aware of industry metrics. Unless the business you are starting is truly the first of its kind on the planet, you should be able to find some metrics based on what is typical for the type of business you are planning. As an example, fast service restaurants likely have developed correlations between traffic and sales. There is
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