Improving writing skills won't happen without a firm grasp of the premise that "writing is thinking." The same goes for presentation skills. Whether preparing a speech or briefing or drafting a written communication -- an email, memo or report -- effective business communication is achievable only if you take advantage of the opportunity that writing, as opposed to a spontaneous conversation, offers. Taking careful AIM (audience, intent and message) is the focus of media training for anyone who wants to make marketing-oriented business communication a success.
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[Source: Writing-and-Speaking Articles from EzineArticles.com - Posted by FreeAutoBlogger]
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