Recently Pets Best Insurance conducted another set of focus groups on pet owners to determine if we were addressing what pet owners really wanted, and to see if they understood the value concept of pet insurance. The results of the study confirmed observations stemming from years of prior experience in veterinary medicine and pet insurance. However, the results also showed that many pet owners believe myths about pet insurance born of misconceptions and incorrect information. Below are the myths we encountered and takeaways from our focus group.
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